INDUSTRY FOCUS
Retail & e-commerce
Understand the journey from interest to purchase. Retail and e-commerce organizations need to understand the interaction between proposition, price, availability and customer effort. Research can examine why people buy or leave; connected analytics can help teams monitor what happens after a change.
Work shaped by your sector
Retail and e-commerce organizations need to understand the interaction between proposition, price, availability and customer effort. Research can examine why people buy or leave; connected analytics can help teams monitor what happens after a change.
Questions worth investigating
- What influences category and product choice?
- Where do shoppers abandon a digital or physical journey?
- How do customers compare price, convenience and trust?
Research and delivery capabilities
The right combination depends on the decision, the evidence already available and the stage of the initiative. Relevant capabilities include:
Where technology can help
Connect customer feedback, sales reporting and service workflows. Assess data quality and attribution limits before claiming that a website change caused a sales result.
Possible deliverables
- Shopper research
- Competitor review
- Journey findings
- Reporting or automation workflow
The proposal specifies which outputs are included, their formats and the evidence or acceptance checks needed before handover. Where the work combines research and implementation, retain the connection between the original findings, the requirements and the final solution.
Choose an engagement that fits
A project-based engagement suits a defined study or system requirement. Embedded support can add specialist capacity to an existing team, while a managed service can cover a recurring research, analytics or operational function. For a larger initiative, scope the stages and decision points as an end-to-end programme.
For international assignments, agree the locations, languages, stakeholder access and collaboration arrangements before work starts. Identify any sector-specific approvals, data restrictions and local specialist requirements in the brief. These dependencies affect what can be delivered and when.
Bring the requirement, not a finished specification
Share your objective, what prompted the work, the people who will use the findings and the deadline. Include existing evidence, procurement instructions and any system or fieldwork constraints. If the scope is still forming, explain the decision you need to make so the first discussion can focus on the right questions.
Related reading
Let’s get to work
What does your organization
need to get done?
Tell us the challenge, send the TOR or describe the outcome you need. We’ll help define the right research, data, AI or digital capability to move it forward.