RESEARCH & EVIDENCE
Business & feasibility studies
Test the opportunity before you commit. Assess the commercial, operational and implementation conditions behind a proposed investment or initiative. Build a decision case that distinguishes attractive assumptions from evidence that can be checked.
Start with the decision you need to make.
Assess the commercial, operational and implementation conditions behind a proposed investment or initiative. Build a decision case that distinguishes attractive assumptions from evidence that can be checked.
This service is for entrepreneurs, investment teams, expansion leaders, institutions and project sponsors.
Questions the assignment can address
- Is there credible demand for the proposed offering?
- What resources and operating conditions would delivery require?
- Which assumptions determine viability?
- What evidence supports proceeding, revising or stopping?
How we approach the work
Combine market and competitor research, customer discovery, location analysis and an operating model review. Develop scenarios with explicit assumptions for demand, costs and implementation. Where legal, engineering or financial opinions are required, identify those specialist dependencies in the scope.
A feasibility study is a decision input, not an assurance of investment returns. Its value lies in making the conditions for viability visible. We distinguish research findings, commercial assumptions and matters requiring licensed or technical specialist verification so decision-makers can judge the remaining uncertainty.
What your team receives
The scope defines the exact output, format and review criteria for each deliverable. Depending on the assignment, these can include:
- Feasibility assessment
- Demand and competitor evidence
- Operating requirements and constraints
- Scenario model and sensitivity review
- Go, revise or no-go decision brief
From brief to delivery
Share the requirement, intended users, existing information, deadline and any procurement instructions. We clarify the decision the work must support and agree the methodology or technical approach before execution. The proposal sets out the scope, workplan, review points, responsibilities and commercial terms.
During delivery, questions and dependencies are made visible so your team can resolve the decisions that need client input. Quality checks are built into the assignment rather than saved for a final presentation. Handover explains how to use the outputs, the limitations that remain and any support included in the engagement.
Planning an international assignment
For work spanning countries or distributed teams, agree the geographic scope, working language, collaboration hours and access requirements at the outset. Research recruitment, local field access, hosting locations and data-transfer arrangements may affect the delivery plan. These are confirmed for the assignment; the availability of a service page does not imply a physical office in every market.
What to send with your enquiry
- The problem, intended decision and people who will use the output.
- Existing reports, instruments, datasets or system documentation that can be shared appropriately.
- Required deliverables, formats, deadline and review process.
- Location, languages, data-access constraints and procurement requirements.
- A budget range, if available, and whether support after handover is required.
Can this be commissioned as a standalone assignment?
Yes. The scope can cover a specific output or connect to a wider programme. Share the material you already have and the work still required; the proposal will distinguish included tasks from dependencies and optional support.
How are the timeline and budget determined?
They depend on the scope, methods, access, volumes and delivery requirements. Provide your deadline and any budget parameters with the brief so the initial review can identify feasible options and material trade-offs.
Who owns the outputs and working files?
Ownership, licensing, permitted reuse, confidentiality and handover formats are agreed in the engagement terms. Identify any requirements for source code, scripts, raw data or editable files during scoping.
Let’s get to work
What does your organization
need to get done?
Tell us the challenge, send the TOR or describe the outcome you need. We’ll help define the right research, data, AI or digital capability to move it forward.